With the App it is possible to demonstrate different contents created on the Tramitto Proximity Platform. Content will be delivered when in proximity of Bluetooth Low Energy (BLE) beacon. The platform delivers its content to the App using the Apple® iBeacon protocol or the Google Eddystone ™ protocol, including the Eddystone-url which is the feature standard protocol for the rapidly expanding Physical Web. Content and campaigns managed by the Tramitto Proximity Platform can be broadcasted simultaneously to be delivered to an IOS/Android App (every business account has its easy-to-integrate API-key for existing Apps) or to the Physical Web to be picked up by Mobile Web browsers supporting Eddystone-url™. Regardless of the chosen protocol, the use of an App or just a mobile browser to deliver your content, we will always gather the most valuable data for you, which you can analyse in your Platform account, or get it deliver directly to your google analytics account.